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Digital Insights & Analytics Manager

4040 Civic Center Drive, Suite 430, San Rafael, California, 94903
San Rafael, California

We seek a collaborative leader with a passion for delivering innovative digital solutions to join our Vionic eCommerce team.

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first!


We seek people who:

· Partner with cross-functional teams (email, social, paid marketing, affiliate and influencer programs, and e-commerce website) to drive digital strategy and tactics with data-driven analysis.

· Analyze and report on key performance metrics of Vionic digital properties and continuously monitor competitor landscape for added context/comparison.

· Manage quarterly testing roadmap, construct/analyzing A/B tests across all channels to maximize performance based on analysis of data and identify areas of opportunity.

· Serve as team expert on website performance, channel trends and modeling through the entire consumer journey - from awareness to conversion and retention.

· Ensure accuracy of data through auditing existing Google Analytics setup, filters and attribution settings.


We seek people with these qualifications:

  • 5+ years of experience in an analytical role focused on digital and consumer metrics
  • Bachelor’s degree in Business, Analytics, or related experience
  • Expert level understanding of Google Analytics, Google Tag Manager, social networking analytics tools, email analytics tools, and enterprise listening/analytics tools - Google Analytics certification is a plus.
  • Experience with data visualization platforms like Tableau, Google Data Studio, etc.
  • Experience with A/B testing and personalization strategies as it pertains to attribution, measurement, and reporting
  • Proficiency with Microsoft Office Suite, with advanced knowledge of Excel formulas and pivot tables.

But most of all, we seek believers who share in our ferocity for fit.  People who believe remarkable things are possible and will not stop striving for them.

People passionate about their work.  People who hold themselves and others accountable.  People who think a multibillion-dollar company should be as creative as a start-up.  People driven by an insatiable curiosity.  People who care about being the best, amongst the best.

Become a believer.

We care deeply about our associates and are committed to ensuring a safe & healthy work environment.  Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S.-based job, if not currently employed by Caleres, Inc. Of course, we do make exceptions for qualified approved medical or religious reasons. 

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