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Digital Insights & Analytics Specialist

4040 Civic Center Drive, Suite 430, San Rafael, California, 94903
San Rafael, California

We seek a highly analytical person who is passionate about turning data into actionable insights to deliver an exceptional customer experience to join our Vionic eCommerce team.

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first!


We seek people who:

  • Continually analyze and report on key performance metrics of Vionic digital properties and monitor competitor landscape for added context/comparison
  • Establish and maintain visually rich daily/weekly/monthly reports with performance highlights from all digital channels and provide real-time advice and analyses to the team to support data-driven decision making and optimizations
  • Assist with constructing and analyzing A/B tests on and off site to increase performance of each channel and update and implement quarterly testing roadmap based on analysis of data and identification for optimizations and opportunities
  • Communicate, convey, and visualize informed conclusions and recommendations to “tell the story” behind the data and influence how product owners approach challenges
  • Partner with Digital Channel Managers (email, social, paid marketing, affiliate and influencer programs, and e-commerce website) to influence digital strategy and tactics with data-driven analysis

We seek people with these qualifications:

  • Bachelor’s degree preferred
  • 2+ years of experience in an analytical marketing role focused on metrics
  • Deep understanding of Google Analytics, Google Tag Manager, social networking analytics tools, email analytics tools, and enterprise listening/analytics tools - Google Analytics certification is a plus.
  • Proficiency with MSFT Office Suite, with advanced knowledge of Excel formulas and pivot tables
  • Knowledge of the digital landscape, technology, social platforms, current and future trends
  • Excellent organizational and communication skills

But most of all, we seek believers who share in our ferocity for fit.  People who believe remarkable things are possible and will not stop striving for them

People passionate about their work.  People who hold themselves and others accountable. 

People who thina a multibillion-dollar company should be as creative as a start-up.  People driven by an insatiable curiosity.  People who care about beinf the best, amongst the best.

Become a beliver

We care deeply about our associates and are c ommitted to ensuring a safe & healthy work environment.  Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S.-based job, if not currently employed by Caleres, Inc. Of course, we do make exceptions for qualified approved medical or religious reasons. 

EOE/M/F/Vet/Disabled

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