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Influencer Marketing Specialist

4040 Civic Center Drive, Suite 430, San Rafael, California, 94903
San Rafael, California

We seek someone with a passion for delivering an exceptional customer service and a desire to continue their career in footwear to join our Vionic Digital/eCommerce team in San Rafael, CA.

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first!

We seek people who:

  • Serve as one of the core social media contacts for the Vionic brand
  • Create, manage and report on all campaigns on all owned social channels including Facebook, Instagram, YouTube, Pinterest, and TikTok account
  • Utilize Tagger application to identify potential partners, as well as test and track campaings
  • Track and report relevant competitive data, trends, analytics and KPIs associated with partnerships, while managing infleuncer marketing budget
  • Partner with e-comm and marketing team brand efforts and website
  • Lead contract negotiation with talent and/or their agents/managers, ensuring clear scope of work, alignment on timeline and deliverables while driving cost efficiencies
  • Increase brand awareness, engagement, consideration and conversion
  • Guide influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration

We seek people with these qualifications:

  • Bachelor of Arts (BA) in Marketing, Communications, digital media or related field strongly preferred
  • 2-3 years previous influencer marketing management, campaign experience, digital media planning and/or placement experience preferred
  • Influencer marketing and Analytic tool experience (Tagger, Grin, Curalate, etc.), Google Workspace
  • Natural storyteller who understands and communicate the brand DNA, voice and aesthetics
  • Understanding of and interest in the fashion, beauty, streetwear and dance space is a plus
  • Fluency with analytics and interpreting data into creative, action-oriented insights and strategy. Experience managing budgets

But most of all, we seek believers who share in our ferocity for fit.  People who believe remarkable things are possible and will not stop striving for them

People passionate about their work.  People who hold themselves and others accountable. 

People who thina a multibillion-dollar company should be as creative as a start-up.  People driven by an insatiable curiosity.  People who care about beinf the best, amongst the best.

People who believe remarkable things are possible and will not stop striving for them. 

We care deeply about our associates and are committed to ensuring a safe & healthy work environment. Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S.-based job, if not currently employed by Caleres, Inc. Of course, we do make exceptions for qualified approved medical or religious reasons.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.


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