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Specialist, Copy & Editorial 8300 Maryland Avenue, St. Louis , Missouri

We seek an experienced and collaborative copy and editorial specialist, with a passion for reinforcing brand positioning through the writing of copy for digital and print projects across multiple brands, to join our Marketing team.

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first.

We seek people who:

  • Lead copywriter for designated brands in Brand Marketing responsible for writing creative, original marketing content to provide a 360-degree consumer experience
  • Serves as a key driver in team ideation sessions to develop new marketing and promotional concepts including seasonal campaigns, high-level rebranding initiatives and strategic brand collection launches
  • Partners cross-functionally with digital marketing, merchandising and individual brand teams to ensure a thorough understanding of the overall strategy and creative vision for each brand
  • Drives social media initiatives to ensure all brand messaging in all touchpoints is consistent with brand voice and translates ideas across various media
  • Writes and activates product descriptions for brand sites
  • Ensures projects are completed on schedule to meet deadlines daily; accurately proofreads all marketing materials

We seek people with the following qualifications:

  • Bachelor’s Degree required – English, Journalism or Communications preferred
  • 3 + year(s) professional copywriting experience preferred
  • Experience in a marketing, creative, social media or advertising/PR preferred
  • Thorough understanding of the creative process
  • Excellent skills in spelling, grammar, punctuation, proofreading, accuracy and attention to detail
  • Awareness of web best practices, including SEO optimization
  • Knowledge of footwear terminology with active interest in fashion/apparel industry idea
  • PC experience, Microsoft Office

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